Market Update—Feb 27th to Mar 12th, 2019

At  ChefHero we’re all about sharing the great insights we come across on a weekly basis.

Yelp is no longer a restaurateur’s enemy? Tabletops are the next wave of restaurant design. Using music to make more money. Check out this week’s roundup of the best stories we found to keep you aware, informed and successful, or read on first for the latest produce market pricing news.

Produce Report


Product of the


⇣ 35%

Due to extreme weather conditions, there was a severe shortage and poor quality issues with strawberries recently. We should see prices continue to stabilize and return to normal through the beginning of March.

Pricing trends are an aggregate of all our vendors.

What information are we basing this report on? Our team is always in contact with our network, from our dedicated suppliers, to our own reps with their ears on the street. 


Weekly Savings 

Jumbo Carrots

⇣ 18%

English Cucumbers

⇣ 13%

Green Peppers
Green Pepper.png

⇣ 9%


Pricing Alerts

Iceberg Lettuce

⇡ 57%

Red Peppers

⇡ 38%


⇡ 27%


What's in Season Right Now? 


Market Updates, News, and Trends


1) Yelp is becoming a bigger restaurant reservation threat to OpenTable

Although Yelp may not be the most popular or preferred choice from restaurants, it is for your guests. They’re already using Yelp to get a better understanding of experiences that other guests have had at your establishment, so why not make that next step to reserving at your place easier for them?

According to Skift, OpenTable is the most expensive option for restaurants that take reservations and as a result, restaurants are reassessing Yelp as a potential offer for their reservation tool.

2) To win on Instagram, consider the tabletop

When designing your restaurant’s space, have you ever considered how the table tops would look in an instagram picture?

As a restaurateur, you want to make the process of sharing an experience at your restaurant as easy and exciting for your guests as possible. That’s why Jen Pelka, owner of the Riddler in San Francisco gave her table tops a “fresh, ‘grammable update”. Check out the full Eater article.

3) How playing the right music can make you more money

Your choice of background music in your restaurant has a big influence on how long your patrons stay, what they order and how satisfied they are with their food.

From your concept to your crowd, music should be one of the factors you pay attention to as a restaurateur to better achieve success. In a recent article by 7shifts, they walk you through the different types of music you can play at your restaurant and how they affect your guests.

Check back in two weeks for another update!

Graeme Benko Headshot
Graeme Benko
Vendor Success Manager