Market Update—Oct 13th to 26th, 2018

Special Weather Alert: Crop Shortages Expected

Damage from Hurricane Michael is expected to impact crops severely, with expected shortages (and higher market prices) for green peppers, squash, eggplant, cucumber, beans, corn, and especially tomatoes (grape, cherry and field varieties.)

We'll keep you updated throughout the week as impacts become fully clear.

At  ChefHero we’re all about sharing the great insights we come across on a weekly basis.

This week we have a boatload of small ideas that may be great tweaks for your business, some quick tips for your website and an early head’s up for sweet potatoes prices.  Check out this week’s roundup of the best stories we found to keep you aware, informed and successful, or read on first for the latest produce market pricing news.

Produce Report


Product of the Week

⇣ 10%

Red pepper prices have fallen again this week. Take advantage of the price drop!

Pricing trends are an aggregate of all our vendors.

What information are we basing this report on? Our team is always in contact with our network, from our dedicated suppliers, to our own reps with their ears on the street. 


Weekly Savings 


⇣ 9%

Yellow Peppers

⇣ 7%

Romaine Lettuce

⇣ 4%


Pricing Alerts


⇡ 20%

Plum Tomatoes
Green Zucchini.png

⇡ 16%

Green Peppers

⇡ 5%


What's in Season Right Now? 


Market Updates, News, and Trends


1) 50 Great Ideas, For Free.

Here's a slideshow of amazing ideas from Restaurant Business that’s definitely worth a look. The list covers menus, specials, staffing, and just about anything else you likely deal with on a daily basis. It should be no surprise with how much we love our local suppliers and local ingredients, but our favourite is #9.

2) Your Website Revamp 101

Does your website suck? How would you know if it did? It’s not as simple as tossing your menu online and waiting for traffic. Here's a good, short, to the point guide from Menu Magazine to assess and improve your site in six simple steps.

3)  Sweet potato crop yield to be 25%-35% lower

With another horrifying hurricane already leaving suppliers' scrambling to measure impact, the Packer reports that 2018's sweet potato crop to be potentially a third smaller than anticipated due to September’s Hurricane Florence. It may be time to reconsider your autumn specials — expect lower yields to drive sweet potato prices up in the coming weeks.


Check back in two weeks for another update!

Graeme Benko Headshot
Graeme Benko
Vendor Success Manager